martes, 3 de abril de 2012

THE DAY WE WERE WALDO - EL DÍA QUE VIAJÉ SIENDO WALLY







Waldo's World Tour es una campaña-reality 360 que llevaríamos a cabo durante nuestra vuelta al mundo.

Desarrollamos una estrategia con su respectiva campaña publicitaria y volamos a Turquía, donde la pondríamos en práctica y a prueba. Presentamos el proyecto a la firma de Nueva York vía skype. Fue una lástima que, finalmente, la campaña no saliera a la luz después de ver la cálida e intensa acogida que los viajeros de todo el mundo manifestaban al coincidir con nosotros, o mejor dicho, con Wally. Mientras paseábamos por las calles de Estambul, las ruinas de Éfesus o las terrazas de Pamukkale, escuchábamos... "Waldo!", "¡Wally!", "Charlie!".

Vestirse con un gorro de lana, una camiseta de manga larga y unos vaqueros, soportando los 40º del verano turco, no fue fácil, pero la verdad es que ser famoso por un día, moló. 


Así que hemos decidido compartir esta experiencia con vosotros, y lo que pudo haber sido. Puedes descargarte los juegos de "Where is Waldo in Turkey" al final de la página.


Waldo's World Tour is a 360 "reality advertising campaign" we created to coincide with our round the world trip.

We created a strategy with its respective advertising campaign and flew to Turkey to create a demo, which would later be presented to the brand in New York via skype. Unfortunately, the campaign never saw the light, quite a shame after witnessing the warm response from all the locals and international tourists we came across in Turkey. 

You can say that at first the idea of running around an unknown country dressed up as Waldo and Wanda didn't sound too, em… appealing, not because we didn't like the character, (we were both Waldo watchers too once!), but the idea of running around in a wool hat, long sleeve t-shirt and long trousers in the middle of a Turkish 40ºC summer, seemed a bit suiciadal. Being Waldoin turkey has been one of the coolest things yet! It was like being a celebrity whenever we wanted to. All we had to do was slap on the Waldo costume and VOILA! 


You can still download our demo games of "Where is Waldo in Turkey" at the bottom of the page. Enjoy!









DOWNLOAD THE GAMES AND LOOK FOR WALDO IN TURKEY
DESCARGA LOS JUEGOS Y BUSCA A WALLY EN TURQUÍA

- EPHESUS - ISTAMBUL - ISTAMBUL2 - GOREME - PAMUKKALE -



2 comentarios:

  1. Ha sido una despedida preciosa,y augurio de muchos éxitos.No sé si escribo en el lugar adecu.ado del blog. Espero que lo leáis .Besos y, besicos

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  2. Love this project! It's a shame the client didn't buy the idea. It would have been the bomb of an experience. like always some clients are just too scared to get the cool ideas out there. Hey, at least you guys mangaed to travel trading design for a place to sleep, food and some killer experiences and for 2 YEARS!!!!!
    LUCKY YOU!

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